Here's what happened in the world of local SEO in the past week.
GatherUp Updates Social Sharing Features
The review online management platform GatherUp has updated their social sharing features to allow posting reviews to Twitter. The sharing feature can take a review of your choice and produce a nice graphic that can then be shared across a variety of social media platforms. This feature was first released in February, and then updated this week to allow for automated posting to Twitter.
Ryte and BCG Release Study on Website Quality Issues
The SEO tools company Ryte and Boston Consulting Group teamed up to research the impact of poor website quality on traffic and conversions. The study included 350 websites and 177 brands, while identifying a core group of 25 issue types that had an impact on traffic.
The study identified page load speed as one of the top factors, but went a step further and actually quantified how much each additional second costs in terms of lost revenue. This is a thorough and detailed study, and I highly recommend taking a look.
New Local Keyword Research Tool
Blake Denman and Noah Learner have published a new keyword research tool that uses Google Data Studio. Assuming you have UTM set up on your GMB listing, this Data Studio report can help you track keyword traffic over time, as well as help you identify keywords that you might be missing.
This is a free report that you can copy, but you'll need to have a little technical savvy to adjust it for your own purposes. The keyword categorization uses regular expressions to group keywords, so you'll have to tweak those to adapt them for your own listings. Luckily, Blake has written a great introduction for the report, including detailed instructions on how to adapt it for your own needs.
Backdated GMB Reviews Appearing
Last week I mentioned that Google reviews appear to be turned back on, if not across the board, at least for some businesses. Any reviews left during the GMB shutdown, however, were kept in the queue. This week business owners are reporting that backdated reviews are starting to appear on their listings.
How Google De-indexes Websites
Although not specific to local SEO, I thought this was an interesting tidbit from Barry Schwartz about how quickly Google will de-index your content if the URL becomes unavailable.
I interpret this to mean that the URL loses its ranking value, even if it comes back online after it's been removed from the index. Given how long it takes to build up domains, investing in an up-time checker seems like a pretty good idea.
See you next week
I'll be keeping an eye on what happens during the next week, so stay tuned for another local SEO recap!