Google's ranking algorithm consists of more than 200 factors, and failing to address each one can make it impossible to reach the top of the results.
Because this is so complicated, it's essential to choose the right SEO company for your local business. Let's look at what services SEO companies provide, what to consider when selecting a company, and then finally, the top SEO companies in the market right now.
SEO agencies offer a wealth of services to help businesses and other website owners improve their search engine visibility. SEO services should not only increase visibility, but lead to greater conversion rates as well.
Standard SEO services include:
- Keyword Research
- Competitor Analysis
- On-Page Optimization
- Off-Page Optimization
- Content Marketing
- Conversion Optimization
- Link Building
- Social Media Marketing
- Google My Business Creation and Management
Many companies also offer additional services, such as website design and reputation management.
What to Look for When Hiring an SEO Company
If you were to Google "SEO company" you'd end up with almost endless results. Many of those results are from companies trying to get your business. Unfortunately, many of these companies will gladly take your money without providing the results you need to succeed.
With that in mind, let's go over the factors to consider when hiring an SEO company.
The top SEO companies understand the importance of gathering reviews, so they work hard to get them. Don't discount a company that doesn't have a perfect five-star rating, though – having some negative reviews can increase credibility.
Most importantly, notice how the company responds to negative reviews. This will give you an idea of how they will manage your reputation strategy – if the company responds poorly to negative reviews, you might want to look elsewhere.
Checking in with past clients is an excellent way to vet a potential SEO company. Top companies are happy to share portfolios and testimonials from previous clients. If the company has worked with a large brand before, that can be a good sign, as larger clients tend to have stricter processes around their hiring.
Review case studies when looking for top SEO companies. Case studies allow you to see the company's strategies and techniques in action. Good case studies will reveal measurable results that show how the SEO campaign helped the client reach their goals.
Employee Social Media Accounts
You can learn so much about a company by analyzing employee social media accounts. Head to Facebook, Twitter, and other social media sites and take a look at the profiles of some of the people at the agency. You may find some insights here that you wouldn't otherwise find looking only at their more "official" channels.
5 Top SEO Companies
Now that we've talked about what to look at when considering SEO companies, let's work through some examples!
Blue Corona is regularly mentioned as one of the best local SEO companies out there. They have an average review score of 4.7 on FeaturedCustomers and have numerous case studies that show how the team gets results.
They are located at:
1401 Central Ave., Suite 200-F
Charlotte, NC 28205
You can see what they have to offer at bluecorona.com.
Straight North has been quietly building a following since it started offering SEO services in 1997. The company has an average review score of 4.7 on Clutch and has provided services for major clients, including the Chicago Bears.
Straight North is located at:
1001 W. 31st St, Suite 100
Downers Grove, IL 60515
You can reach the company by phone at 855-918-2169 or head to straightnorth.com to send them a message.
With an average review score of 4.8 on Google, it's clear that WebFX is a hit with clients. WebFX works well with small and large client accounts, they stick to milestones, and communicate well with their clients, never leaving them in the dark.
WebFX is headquartered in Harrisburg, PA, and has offices around the country.
If you wish to contact them, call 888-256-9448 or visit webfx.com.
Social SEO has an average 4.7 on Google Reviews and lots of case studies that prove the team knows how to get results. Social SEO tends to go above and beyond, over-delivering for clients, including those in niche markets.
The company has offices in Colorado and Phoenix.
The Englewood, Colorado office is located at:
7887 E. Belleview Ave., #1100
Englewood, CO 80111
You can contact Social SEO by calling 800-657-1645 or visit the company online at socialseo.com.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a top choice for companies of all sizes and has a 4.9 rating on Clutch. The company has a proven track record of securing the top spots for its clients for a variety of keywords.
Thrive's office is located at:
4600 Park Springs Blvd., Suite 100
Arlington TX, 76017
You can reach the company by phone at 866-434-4748 or visit them online at thriveagency.com.
Comparing the Top Companies
Once you've narrowed down your choices, you can compare what they have to offer before making a final selection.
Let's take a look at how we could compare the SEO companies we just talked about.
|Local SEO||National SEO||PPC Management||Conversion Optimization||Web Design||Social Media Marketing||Reputation Management||Email Marketing|
Start Improving your Local SEO
Hopefully this post will help you form a strategy for picking your local SEO agency. No matter which agency you choose, it takes time to get results, but taking the extra time up-front to pick the right one is worth it.