Google My Business Building a Machine Learning Pipeline to Classify Google Reviews Reviews are full of insights for your business, but they're locked away in hard to parse text. Learn how to build your own machine learning pipeline to unlock hidden patterns.
GMB Scanner Update Released The latest version of GMB Scanner has just been released! The major new feature is the duplicate attributes view.
Helping Clients Avoid GMB Suspensions GMB suspensions can really hurt. To make matters worse, small businesses don't always understand how suspensions happen, or what to do about them. We made a visual explainer to help.
A Brand New Tool for Local Review Analysis My next free tool, the ReAnalyzer, is almost ready! I'm excited to share a demo of it, and also ask for beta testers.
Finding the Best SEO Company for Your Local Business Search engine optimization is a crucial component of your internet marketing strategy -- it's also one of the most difficult to master.
Using Data Science to Analyze Local Reviews Use Python to summarize thousands of reviews and discover trends at a glance.
Data Studio and Persuaded.io Google Data Studio is a great way to share reports with your local SEO clients. They don't need an account in a separate tool, and sharing a report can be as easy as sending them a link.
How strong a signal is proximity for your business? Proximity is well acknowledged as one of the strongest Google Maps ranking factors, but do you know exactly how much of a factor it is for your business?
GMB Spam Survey What might lurk behind those law firm listings on Google Maps? A survey of spam in the legal industry.
GMB Spam Fighting Tips Spammers on Google Maps draw clients and customers away from those businesses that are playing by the rules.
Spam Fighting Stop Crap on the Map with Google Sheets & Apps Scripting Fighting GMB spam can clear room for your clients to rank higher. Spam is not only common, but it ranks! In this post I'll show you how to use Google Sheets to find and report spammers.
Introducing the Spam Scanner Spam is very prevalent in some categories, and might even outrank your own business! In this video I'll introduce the new Spam Scanner and talk about how it can help solve this problem.
Link Building Build Local Links with Google Apps Scripting Building up a solid link profile is a cornerstone of local SEO, but it can be a time consuming and tedious process. In this post I'll show you how to automate this quickly and efficiently with Google Sheets.
Coding Using Computer Vision in SEO Using computer vision to help identify when businesses may be keyword stuffing their GMB listings.
Web Scraping Finding Local SEO Clients Finding leads as an SEO practitioner or agency is always challenging, but it's particularly tough in this environment, when many local businesses are cutting back on their spending.
Web Scraping Understanding XPath If you want to become more effective at web scraping, then XPath is a powerful technique to add to your toolset. Despite a daunting syntax, XPath is worth the time to learn.
Web Scraping Building a GMB Listing Watcher Whether you need to watch your own listing or that of several competitors, this post will walk you through how to set up a custom GMB watcher. Warning, technical content ahead!
Web Scraping Does blogging boost local search rank? Blogging has long been one of the cornerstones of improving search ranking, but how does that apply to local search? To find out, I crawled the websites of 2,900 law firms across 8 American cities and extracted 18,948 blog articles.
Google My Business GMB Keyword Stuffing Keyword stuffing might sound like something from a decade ago, but the practice is alive and well in local search. Businesses are stuffing keywords into their names and ranking higher as a result.
Google My Business Finding Fake Reviews The public puts its faith in Google reviews, but how deserving is the system of that faith? There have long been accusations that reviews and listings might not always be what they seem.
